Instagram Influencers basics for Restaurants and Cafes.

Instagram Influencers basics for Restaurants and Cafes.

Posted by EatTucker on 16th Oct 2019

Are you a small business looking to grow your social following and reach more customers? Are you struggling with what to post on instagram and facebook? Influencers could be an option for you. 

Before you click away, you don’t have to have a huge marketing budget, heaps of instagram followers or a lot of time to spend searching the thousands of accounts to find what is right for you. 

Here are three tips on how to get instagram influencers that work for your business and your budget.

Photo by Eaters Collective on Unsplash

1. Follower Count:

You’ve probably heard some astronomic prices some influencers charge for a single post. This is due to their huge following, which in an ideal case, you would love to target. However, don’t lose hope. If you are a smaller business that can’t spend a lot on marketing, there will be an influencer for you. 

Firstly, let’s break down the types of followers out there. According to Stack Influence,

  • Nano-Influencers  have 500-1000 Followers
  • Micro-influencers have 1,000 - 10,000 followers
  • Macro-influencers  have 10, 000 - 1,000,000 followers
  • Mega-influencers have 1,000,000+ followers

If you are a small business, you will probably be focusing on micro-influencers, depending on your budget. 

Although nano and micro-influencers have smaller follower reaches, they usually have a high level of engagement. 

This means, their followers will actually pay attention to their content and have higher levels of trust towards that influencer. 

Photo by Igor Miske on Unsplash

2. Payment:

There is more good news, these micro-influencers may be willing to post about your business for a much cheaper price, or perhaps just a free lunch! 

Find an influencer that will meet your needs, finding the right balance of price and content. 

3. Get More Bang For your Buck!

Photo by Josh Rose on Unsplash

When the influencer comes to eat, make sure to make the most of the situation. It’s important to get the most out of your payment, so don’t just let it be one instagram post from them. 

Post the photo on your Instagram feed, Instagram stories, Facebook page, Facebook stories, Zomato, Tripadvisor, even on your website (if you have a gallery).

Get creative! With the influencers permission (of course), post a picture of them saying ‘@influencer is here to try our famous burger!’ Get a behind the scenes shot of them taking the picture! 

Think outside the box, so that the influencer is a worthwhile investment.

Marketing doesn’t have to be hard and it doesn’t have to be expensive. 

Follow @EatTucker for more.

EatTucker is a commercial catering equipment company, selling restaurant kitchen equipment and services. Our mission is to serve you, so you can better serve your customers. From selling commercial restaurant equipment used and new, to sydney repairing and maintenance services and interesting restaurant news and content.